Weird Tract Number 91: "Operation Somebody Cares" by Jack Chick of Chick Publications

Troy Davis writes:

“Operation Somebody Cares” is an oversized 20-page Chick tract that was in print for probably no more than a few months in 1970; it is extremely rare. It was made shortly after Jack Chick implemented the current 5” by 2.75” format for his tracts (I wrote about this development and its consequences for Chick Publications here). Unlike most Chick tracts, the tract’s message is aimed at believers, not the lost. The tract gives information about the proposed Operation Somebody Cares outreach program. Chick came up with the idea of evangelizing people by having church groups visit peoples’ homes and giving the homeowner or family a new tract each visit for a total of six tracts delivered on six visits. The tract mentioned that Bethany Baptist Church of West Covina, California had implemented the program on a limited basis with some success: of the 100 households targeted with the tracts, 23 had made a decision for Christ. Nevertheless, the outreach program never took off and the tract was quickly discontinued.  A few years ago, I called Bethany Baptist Church hoping they had tracts and materials from the campaign; I spoke with the longtime secretary who told me any materials were long gone but that she remembers the outreach program well and that the church was involved with the project for only a short time. 

Because the tract was available for just a few months, probably fewer than 100 tracts currently exist. Since 2009, I’ve only seen two copies auctioned on eBay; one went for $500 and the other (which was sold with even rarer promotional materials) went for $1000. I found the museum's copy on AbeBooks for about $5.00 a few years ago.

Some unique characteristics of the tract: 1)  It is oversized, approximately 3 and 1/16” by 5 and 6/16” 2) One of the reasons OSC is oversized is that the tract contains a postcard that the believer could send to Chick Publications for a sample OSC pack (USPS regulations dictate that a postcard must be 3.5” by 5”). 3) The first 4 and last 4 pages (which contains the postcard) are made from a thin cardboard stock. 

Although the tract is a humdrum exposition of an proselytizing campaign, there are some interestingly disturbing images: the front cover has some unsavory and obese leftist characters dominated by Satan; the Bolshevik character is such a crude stereotype that it looks like the handiwork of Julius Streicher (the black militant is just as offensive). There’s also a panel with a dystopian view of a future 1973 straight out of Chick’s febrile mind; bloodthirsty radical militants butchering an innocent family. Also, the tract contained an inflammatory quote falsely attributed to Communist Party USA leader Gus Hall. 

NOTES ON JACK CHICK: In my introductory post, I listed just a few of the many rare and valuable objects from The Museum's extensive Chick-related collection . . . The role of Ralph Rushtoi in the publishing careers of both Jack Chick and another comics-based tract writer Vic Lockman. . . I discuss the role of Bill Bright's prolific tract The Four Spiritual Laws that led to a format change in Chick tracts that was a key reason why they have become much more popular since the late 1960s . . . My thoughts on Jack Chick's spreading of the peace symbol/broken cross mythology . . .  Jack Chick's retro-futuristic car in the scarce 48-page version of "The Beast" . . . Chick tract parody "Constitutional Rites" . . . Jack Chick's cold war tract "Ivan The Terrible" . . . Article on Chick by fellow Catholic-baiting Bob Jones University magazine . . .Catholic-bashing tract by Chick's protege Alberto Rivera . . . Knock-off of a Chick tract by James Lloyd:"Left Behind" . . . Chick tract parody "Donald Trump Is The Antichrist; Prepare for the Rapture!" . . .The 1972 Chick tract "The Last Generation." . . . .The rare Chick Publications comic book "Jonah" by Chick and Fred Carter . . . The museum's prized cultural artifact, original art by Jack Chick . . . Artifacts from the museum's collections:all of Jack Chick's high school yearbooks (which include the first published cartoon by Chick) . . . "Closet Witches" by Jack T. Chick (audio-cassette interview with Dr. Rebecca Brown and "Elaine").

The Museum of Weird and Demented Religious Tracts is a project of Les Zazous Postmodern Art Galley of Bellaire, Ohio. Read the Welcome Statement of The Museum here.

For more on the gallery, check out the web site here and the gallery's Twitter handle is @ZazousLes.  The Twitter handle for the museum is @WeirdTracts

The index of tracts for the museum's website is here. 

Contributions of weird tracts to the museum can be made by mail: send your weird tracts to Les Zazous Postmodern Art Gallery 3475 Guernsey Street, Bellaire, Ohio 43906.